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Who should you turn to to address all of this on your journey to your new web site? And once you arrive, who will ensure that the continual content creation efforts required for online success today will be effective, efficient and engaging to deliver the results your looking for? The list of potential providers could include:
- Web Developer
- Branding, Positioning & Messaging Strategist
- Content Writer | Editor
- Marketing Communications Expert
- Social and New Media Platform Counselor
- Online Marketing Consultant
- Lead Generation Producer | Manager
- Ongoing Content Creation & Content Marketing Partner
- Graphic Designer
- All of the above
Consider the depth and or limitations of just a web developer or any one of these single resources. The wrong choice can have many unforeseen consequences on how long it will take and how much your website will actually cost.
Rather than trying to corral all of these vertical providers with their own agendas and siloed perspectives, turning to someone with a proven track record of integrating each of these disciplines to achieve the outcome sought by a customer might be a better path to take.
Business goals should drive your website design. A modern website should help you:
- Attract more site traffic and visitors
- Convert prospects into leads
- Nurture leads into customers
- Measure the effectiveness of your efforts
Like it or not, you’re only going to accomplish this essential strategy through a structured website development process coupled with a consistent, tailored content creation program.
