How AdWords chooses top ads An ad’s position on the page is based on your Ad Rank (a combination of your bid, the quality of your ad and landing page, and the expected impact of extensions and other ad formats). To be eligible for a top spot, your Ad Rank needs to meet a minimum […]
1. Who Is Your Targeted Audience? Who are your potential customers? What words are they most likely going to use to find your products or services on Google? Write down the top 10-20 key phrases that best describe your services or products. There should be a few words here — not just “lawyer,” but “San […]